Missing or clunky loyalty program
Repeat purchase is the metric. Points are just the mechanism.
Maestra Platform measures the first and configures the second, an all-in-one retention marketing platform for ecommerce brands, run with a forward-deployed marketer.
Brands running on Maestra
The problem
Points that live apart from everything else
Loyalty status, purchase history, and browsing behavior often sit in separate systems that never sync. A customer twenty points from VIP status won't get a nudge, because the loyalty app has no way to tell the email platform.
What we hear from brands
loyalty is constrained by rigid tiers and poor integrations with the rest of our stack
siloed tech stack, loyalty and subscriptions and on-site can't talk to each other
no infrastructure to power personalized tiers, everything is stitched together by hand
The new way
A dedicated marketer who ships the program
Every Maestra account includes a forward-deployed marketer who migrates loyalty data, rebuilds flows, and runs the weekly strategy calls that actually turn ideas into launches. Standard migrations run two to four weeks, and billing starts only once the switch is complete.
Outcomes brands report
33.6%
increase in email and SMS campaign revenue (Coolibar)
62%
increase in flow revenue within two months (Coolibar)
8.6x
campaign revenue growth after unifying two regional accounts (Sena)
Customer proof
Lapsed customers came back nine times more often
A single reminder had been the whole retention program. Rebuilt with timing and product selection chosen per customer, the winback converts nine times better than the control and lifts the order value too.
Read the full case study9x
winback conversion growth
How it works
What gets rebuilt before you go live
Data and integrations
Customer records, order history, and the connections to your store move first, so the profiles are whole before anything sends.
Deliverability
Domains, sender signatures, and Postmaster are set up and monitored, because a migration that lands in spam is not a migration.
Flows and campaigns
The programs you run today are rebuilt and the ones you never had time for get launched alongside them.
The platform
The modules were never meant to be bought separately
Segmentation, messaging, recommendations, and site personalization all read one profile, so a change in any of them is visible to the rest immediately. That is the part a stack of best-of-breed tools cannot reproduce with connectors.
Including
Your forward-deployed marketer
What you can actually ask for
Building or updating flows, creating segments, setting up A/B tests, configuring personalization rules and widgets, chasing a deliverability problem. The list is not a menu of tiers, it is whatever the marketing work is that week.
Flows, segments, widgets, and A/B tests built for you
Deliverability monitored and repaired
Ad-hoc requests, not a ticket allowance
Replace your stack
Consolidation your customers can feel
Fewer vendors is an internal benefit. The external one is that the email, the site, and the rewards finally tell the same story to the same person on the same day.
Still comparing options?
Fair. The site lays out what is included and what it replaces, so the comparison can be made without a call.